Ubisoft Toronto; Stop the Micheal Bayification

[shadowDOESrock]

Jade Raymond the Managing Director of Ubisoft Toronto has stated that a number of her employees approach her and confess that they no longer feel passionate about creating yet another first-person or third-person shooter. Raymond firmly believes that it's now time to "give our teenage medium a kick in the balls."

"More and more people come to me at Ubisoft and say, 'I love games. I came into this industry with so many ideas. But I can't continue to make shooters over and over again. I'm not even in line with the messages.' I have that meeting a lot these days. Yeah, it's time to give our teenage medium a kick in the balls."

"I don't know when we decided as an industry that in order to sell five million copies of a game you have to make a Michael Bay film. There are other options."


Read the full interview here: http://www.eurogamer.net/articles/2012-05-11-jades-empire

[Hakudamashi]

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